Video Marketing should be part of every Internet Marketing strategy. YouTube is the second largest search engine with over 4 billion videos viewed every day.
Video Marketing is Huge
One of the best ways to show you the power of video and how I sue video in my marketing mix is to share with you the videos I have uploaded to my YouTube channel. Some of these video have a few hundred views and some have a few thousand views. The objective is to produce a quality video and optimize it in such a way that it gets ranked at the top of the search results for the target keyword phrase and if you use my technique, some of your other videos will show up in the recommended videos panel on the right navigational bar. For example. If you search YouTube for the keyword phrase get ranked on page 1 of Google you will see my video is the first video in the search results.
It’s almost as useful having 3 other videos render in the recommended video panel to the right as having the #1 video ranked for the search term. In this case, my Playlist and 2 of my other videos show up in the recommended videos feed.
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Summary
If your Video Marketing Mix and video optimization efforts are done right, you can expect to get tons of views and generate a massive amount of traffic to your website. In addition to views and traffic, you will find that over time, if you link your videos to your social web 2.0 link wheel, the number of social shares and social signals will see a spike which will also have a major impact on your SERP results. Video Marketing works!
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